The calendar displays all of the information based on "tags". Each team has a tag, each cheer squad has a tag and each key area of the website has a tag.
Once you get the calendar customized, you may use the buttons on the bottom to subscribe to the feeds (i.e. bring them into your desktop calendar, or smartphone)!
Select the "Subscribe to iCal Feed" at the bottom of the calendar and copy the webcal:// address.